AMD Outsells NVIDIA on Amazon US as RX 9070 XT Tops October GPU Charts
AMD has done something on Amazon US that it has not managed in a long time. It outsold NVIDIA in graphics card units in October 2026, and the card that carried it to the top was the Radeon RX 9070 XT.
October sales data compiled by @TechEpiphanyYT and reported by Wccftech shows AMD shipping nearly 9,200 GPUs through Amazon US last month, against 8,900 units for NVIDIA. That gives AMD a 47% share of unit sales on the store, a result that would have sounded unlikely a year ago. Amazon US has usually been NVIDIA territory, especially since the GeForce RTX 50 series launched, while AMD has tended to lead in regions like Germany.
The gap is small, only around 300 units. But the direction of travel matters. AMD won on volume because its cards are cheaper on average, and buyers in October kept choosing mid range and entry level cards over the expensive flagships.
October GPU sales on Amazon US at a glance
The headline numbers tell a clear story. AMD sold more cards, NVIDIA made more money, and Intel took a bigger slice than usual. Here is how the best known models stacked up in October 2026, based on the figures reported by Wccftech.
| Graphics card | Units sold | What stands out |
|---|---|---|
| Radeon RX 9070 XT | ~3,300 | Best seller, 17.10% of all units |
| GeForce RTX 5060 Ti (8GB and 16GB) | 2,250 | Second place, 11.66% of all units |
| Radeon RX 9060 XT | 2,150 | Third place, 11.14% of all units |
| GeForce RTX 5070 | Under 2,000 | Could not cross 2,000 units |
| GeForce RTX 5070 Ti | Around 1,100 | Roughly one third of the 9070 XT total |
| Intel Arc A380 | 500 | Outsold the RTX 5090 by a wide margin |
| GeForce RTX 5090 | 150 | Limited availability held sales back |
All figures above come from the October 2026 Amazon US data reported by Wccftech, based on @TechEpiphanyYT tracking. The 5070 Ti figure is an estimate from Wccftech’s note that it shipped around one third as many units as the RX 9070 XT.
Why AMD took the top spot
Price is the main reason AMD won October. The average selling price of an AMD card on Amazon US last month was $915, while NVIDIA cards averaged $1,313. That is a gap of almost $400 per card, and it comes straight from NVIDIA’s high end skewing its average upward.
The RTX 5080 and RTX 5090 have always pushed NVIDIA’s average price up. This year, significant price hikes have pushed those cards even further out of reach for most buyers. The result is visible in the chart: people are ignoring the top of the range and settling for budget and mid range cards instead.
- The RX 9070 XT led the whole market. Around 3,300 units shipped, more than any other single GPU, and roughly three times the RTX 5070 Ti total.
- The RTX 5060 Ti was NVIDIA’s best performer. It took second place with 2,250 units across its 8GB and 16GB versions, beating every other NVIDIA card.
- The RX 9060 XT was close behind. With 2,150 units, it shows how much of the current market sits in the mid range, not the flagship tier.
- Even the RTX 5070 could not cross 2,000 units. A card that should be a volume seller is being squeezed by its own price.
Put simply, the cards people actually buy are the ones priced for normal budgets. AMD has more of those in the right places right now, and October rewarded it.
The high end barely registered
The most striking number in the whole report is not AMD’s lead. It is the RTX 5090 selling just 150 units on Amazon US in October. The flagship that tops every performance chart barely moved, and Wccftech points to poor availability as a key reason. RTX 5090 prices have climbed sharply since launch, which has not helped either.
The RTX 5080 did better than the 5070 Ti, according to the report, as buyers who wanted a high end NVIDIA card and could not find or afford a 5090 moved down one step. Even so, the pattern is the same across the board: the expensive cards are a small part of the market now, not the engine of it.
It is worth remembering that unit sales and revenue tell different stories. NVIDIA still took the most revenue in October, at $11.687 million, because its cards cost more on average. AMD won the volume race. NVIDIA won the money race. Both facts matter, and neither one cancels the other out.
Intel is quietly gaining ground
Intel deserves a mention too. Its GPU share reached a solid 6.22% in October, and Wccftech notes that cards like the Arc B570, Arc B580, and Arc Pro models are selling better than ever.
The Arc A380, an entry level card, sold 500 units. That is more than three times the RTX 5090 total. It is a small number in absolute terms, but it shows that the bottom of the market is alive and that buyers are hunting for value wherever they can find it.
Intel is still a distant third. But a 6% share on the largest US store, built on budget cards, is a real foothold, and it is the kind of slow progress that can turn into something bigger if pricing stays tight at the top.
What this means if you are buying a GPU now
If you are shopping for a graphics card this month, the October numbers carry a few practical lessons.
- The mid range is where the value is. The three best selling cards were the RX 9070 XT, RTX 5060 Ti, and RX 9060 XT. That is where most buyers are spending, and where stock and competition are strongest.
- Compare the two mid range rivals before you buy. Our RTX 5060 vs RX 9060 XT benchmark comparison breaks down how the two cards stack up, so you can pick based on performance rather than brand habit.
- Do not pay flagship prices unless you need flagship performance. The RTX 5090 sold only 150 units on Amazon US in October, and its price and availability remain poor. A mid range card will handle 1440p gaming well for far less money.
- Check the price on the day you buy. GPU prices have moved a lot this year, and the same card can cost very different amounts from one week to the next. The October averages are a guide, not a price list.
AMD also outsold Intel in CPU units on Amazon in October, so the GPU result fits a wider pattern: AMD is winning unit share on Amazon US right now by pricing its hardware where most buyers actually shop.
The caveats to keep in mind
One month on one store is not the whole GPU market. Amazon US is a big retailer, but it is still a single channel, and October is a single month. A different month, or a different retailer, could easily show NVIDIA back on top in units.
The data also comes from a third party tracker, @TechEpiphanyYT, rather than from AMD or NVIDIA themselves. It is the same source Wccftech has used for these monthly Amazon reports, and the figures are consistent with the pricing story we have seen all year, but it is still retail tracking, not official sales reporting.
Finally, remember the revenue split. NVIDIA’s higher average price means it earned more money from fewer cards. AMD’s win is a volume win, and it is a meaningful one, but it does not mean NVIDIA is losing the GPU market. It means the market has split: AMD sells more cards, NVIDIA earns more per card.
All in all, October was AMD’s month on Amazon US, and the RX 9070 XT was the card that made it happen. If prices stay where they are, do not be surprised to see AMD hold that top spot into the holiday season.
News Source: Wccftech
